5 traits to look for in a real estate agency

Five traits to look for in a real estate agency

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Buying, renting, or selling a home is never as easy as a simple monetary transaction. There is a lot of legal rigmarole involved, and upscale homes listed on the market are always given more consideration because of what a large investment they are. If you are currently in the process of seeking or selling a home, it is crucial that your needs are taken care of, and that you find a real estate agency that places you first. There are also some key traits to keep in mind before partnering with a realtor, which we list below.


  1. Unparalleled industry expertise


Luxury properties do differ from standard homes in suburban neighbourhoods. Often, these luxury homes and apartments are situated in more affluent areas, as well as boast amenities such as more space, spectacular outdoor views, and high-end security features in place. Knowledge of this industry is imperative before viewing any properties, and the right real estate agency with offer you keen insider tips and guidance. Here at Fine & Country South Africa, it is this specialist expertise that sets us apart for anyone considering buying, renting, or selling an upmarket home.


  1. Honest and open communication


A real estate agent who communicates every step of the way is invaluable, as it makes the entire process effortless and simple. If you have partnered with an agency that does not go the extra mile to offer transparency, integrity, and open communication, it is considered a red flag. At Fine & Country South Africa, our team has exceptional communication and negotiation skills, and we pride ourselves on our responsiveness. We put our valued clients first and ensure that their needs are heard, from viewing properties in the beginning, to signing that dotted line and sealing the deal.


  1. Knowledge of the buying and renting process


Partnering with a real estate agency is not just about streamlining how you buy, sell, or rent a property, it is about mitigating the risks involved. Work with an agency that is upfront about what risks are involved, and ask about market trends, their take on the investment analysis, and the long-term pros and cons of your choice. You want to make an educated and informed decision, which means relying upon your realtor as a form of support when it comes to sifting between options.


  1. Access to marketing technologies


While it is possible to buy, rent, and sell without the help of a real estate agency, the process is complicated and makes one vulnerable to financial loss. Going at it alone also will not always grant you access to the listings you are really seeking. In the case of buying or renting, the right real estate agency will be able to pair you with homes more suited to your preferences because of their freedom of access to both listed and unlisted properties. When it comes to selling, an agency with advanced marketing resources at its command can ensure that the right potential buyers are drawn to the deal. At Fine & Country South Africa, our multi-award-winning marketing strategies and technology will ensure that you land the deal you really want.


  1. An enthusiasm for going the extra mile


When it comes to future financial investments, it is best not to settle for a realtor who is only happy with the bare minimum. Actively seek out agencies with a stellar reputation that are known for a superior set of services. Fine & Country South Africa, of course, is one such agency. With years of experience and a commitment to exceeding the expectations of our clients, you can rely upon us for a seamless experience when buying, renting or selling.


For more information on how our real estate agents can assist you, get in touch with us here.




Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »