Luxury Apartments in Johannesburg | Fine & Country SA

The top 7 reasons why luxury apartments in Johannesburg are so desirable

Click here to view our selection of properties for sale


Whether you prefer to rent or buy, apartment living has exploded in popularity in recent years, especially within major urban settings. In fact, according to the latest estate ratings report released by global research group New World Wealth, luxury apartments are the best-performing residential segment in South Africa. Johannesburg is a great example of the popularity of this residential trend, with its luxury property market taking a positive turn in the last couple of months and bucking the trend seen in other major urban centres across the country.


Considering the multitude of benefits luxury apartment living offers, this phenomenon is no wonder. Here are some of the top reasons why luxury apartments are so sought after in the greater Johannesburg area:


1. Luxury means luxury


With a steady supply of new developments entering the market, developers have been going out of their way to create luxury living apartments in Johannesburg that stand out from the crowd. From modern finishes to added creature comforts, from eco-friendly amenities to convenient added-value services, you pick your desired additions, and there is bound to be a property that meets your expectations.


2. Relaxed living


Your home is your sanctuary. A place where you want to feel safe and relax. So, it is no wonder that safety is one of the main considerations for property buyers. Luxury apartments in Johannesburg tend to have extensive 24-hour security measures and well-managed access control features to ensure that residents can enjoy peace of mind and convenient lock-up-and-go living arrangements.


3. Low maintenance


While the idea of tending to a garden or doing home DIY appeal to some, it does not mean that all of us have the time or interest to tackle these activities. Luxury apartments in Johannesburg give you the space to live comfortably without having to spend an exorbitant amount of time or energy on maintenance. Most complexes that do offer outside spaces also include maintenance as part of the arrangement.


4. Convenience is key


The current trend in urban living is convenience through proximity. New developments are often designed to cater for mixed-use. Many new buildings in Johannesburg house a mix of apartments, offices, and retail offerings. This allows you to live, work, play, and shop all in your neighbourhood, or even building in some cases.


5. Your home, your choice


As the largest city in South Africa – and one of the 50 largest urban areas globally – Johannesburg offers a lot of variety. From leafy, affluent suburbs like Houghton to the modern cityscape of Sandton and the original central business district, there are luxury apartments available in a myriad of urban environments to suit every taste and lifestyle.


6. The economic hub of South Africa


One of the reasons for the prevalence and popularity of luxury apartments in the Johannesburg CBD and adjacent Sandton is that this is where the economic heart of the country resides. Many national and global companies have their regional headquarters here, and it is without a doubt the place to be for business people across all industries.


7. Round-the-clock access to first-class entertainment


The city is definitely not all work and no play. While always known for its vibrant atmosphere and friendly people, Johannesburg has also experienced a cultural renaissance over the last couple of years. From chic nightclubs to big brand shopping, live music, theatre, to fine dining, it is all here.


It is time you find your place in the City of Gold. Start browsing our outstanding portfolio of luxury apartments for sale or to rent in Johannesburg now, or contact one of our expert agents at Fine & Country South Africa to discuss your wants and needs. We will help you find the perfect home.





Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »