Investment Property Sandton | Buying Investment Property

Location – an essential element of Sandton Property in Sandton

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To a complete beginner, novice, or inexperienced property buyer, making a property investment in Sandton or anywhere else may sound like the simplest thing in the world. After all, what do you need, other than an owner, who possesses a property that’s for sale, plus yourself – the interested, buyer or investor, who has access to enough money that enables you to meet the terms of the transaction?


You may need to add a few negotiation skills to the equation, but essentially, the deal – the property investment – should or could now be successfully concluded – or so the inexperienced person may think.


However, this is far from the truth. Although you may be really lucky and manage to make a sound investment with little other than a seller, buyer, property, its price, and funds to make payment/s, this is extremely unlikely and fraught with risk. You should be limiting or avoiding risk factors.


Gamble in a casino, not with property


If you thrive on games of chance or are excited at the prospect of balancing on a financial tightrope, visiting a casino is possibly a safer bet for you. Avoid gambling on (investment) property, even if it is a Sandton property. Many vitally important factors, besides those mentioned, must be considered when engaging in property transactions, particularly investment value or potential.


Location, location, location


Worldwide, one single word, “location”, repeated three times, is arguably the most crucially important aspect to consider when investing in residential, commercial, industrial, business, agricultural, or other type of property, without fail or exception.


This is universally recognised and applied by wise investors, so it’s worth spending a little time on this essential aspect. The location of a property can make and enhance its investment value. Although there are no guarantees, a premier area, such as Sandton, tends to be a sound option.


A poorly chosen location will sink your investment, perhaps not at once, but most certainly in the medium to longer term, the typical optimal length of time in which most property investments escalate or mature.


Two types of property investors


There are two types of property investors. Those who are sufficiently wealthy to have extensive investment portfolios, often including properties in their investment basket. They may not occupy the premises, but either buy to let the property to others, who become tenants, or they keep it for a while for the intention of selling it again, at a profit.


Others, notably the majority of property owners, purchase residential property which they occupy as their primary or secondary residence. Holiday homes are examples of popular secondary residences. Despite not being “pure” investors, this group nevertheless also wisely adheres to the mantra “location, location, location”, because no one in their right mind deliberately buys fixed property that is likely to decline in value, simply because it is located in the wrong area.


Property transactions involve the exchange of sizeable amounts of money, and are thus viewed as investments by all groups of buyers and sellers, be they absent owners (landlords), or occupant owner.


One day, whenever that may be, when the erstwhile buyer becomes a seller of land, a house or other building, he or she expects to receive more for the premises than what they paid initially. The difference between what they paid and what they receive as sellers, less payments made, inflation, and the cost of improvements and maintenance, is their profit – the capital growth and value of their investment.  


Sandton investment property specialists


Fine & Country South Africa is instrumental in the successful sales of a great deal of upper quartile properties in Sandton and other affluent areas in this country. With our specialised local knowledge, expertise, commitment, and connections, we’re best placed to guide you through your property transactions in Sandton.









Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »