Real Estate Agents - Professional Real Estate Agents in South Africa

Professional Real Estate Agents

Ways professional real estate agents add value to your property transactions

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Anyone who thinks real estate agents merely exist to facilitate some paperwork and take a cut of the pie has not met a professional agent yet that is worth their salt. A skilled and experienced agent plays an essential role in the process of selling and buying property and can ensure that both the buyer and the seller extract significant value out of the resulting transaction.


This is especially true when it comes to the luxury property market. This market segment requires special skills and knowledge – something that not all real estate agents necessarily have. Your choice of agent is thus essential to the success of the transaction and the value you receive out of the process.


Benefits for the buyer


  • Local area knowledge


A significant number of buyers do not buy their next property down the street of their current property. This could mean that they do not know the ins and outs of the area in which they are buying. The value and features of a property extends much further than the property itself. Good real estate agents know the areas in which they operate and will be able to answer a buyer’s questions, or make suggestions based on their unique criteria, helping to save the buyer time and ensuring their satisfaction with the purchase.


  • Local market knowledge


It is never advisable to rush in and buy the first property you see. Comparison is necessary to ensure that you get great value for your money This means comparing the property you are interested in with similar properties in the area to ascertain whether the asking price is fair. A knowledgeable agent will easily be able to assist you with this.


  • Access to an established portfolio


Successful real estate agents are most often attached to respectable agencies that boast established portfolios with quality properties. The more reputable the agent and their agency, the better the portfolio usually is, giving the buyer a choice of the best options available on the market.


Benefits for the seller


  • Market-related pricing advice


Each seller wants to get the most out of the sale of their property. However, establishing the ideal selling price for a property is a fine science. Price it too low, and the seller does not get the value they deserve. Price it too high, and the property will not sell, which could lead to the seller having to drop the price to below the potential market value in order to secure a sale. Expert real estate agents will be able to provide the necessary guidance in determining the ideal selling price.


  • Professional marketing


People buy as much into the lifestyle of a property and its location as they do the bricks and mortar. The marketing of a property needs to capture all of this. More than that, the marketing approach should also be intelligent and sophisticated enough to reach the desired audience – interested buyers. You can expect professional and extensive marketing efforts from professional real estate agents.


  • Access to a network of buyers


Established real estate agents should have a network of buyers, giving you instant access to this captive audience.


  • A solid reputation


Choosing to partner with respected real estate agents means that your property immediately gets associated with the good reputation of the agency, thus adding to the perceived value of the property.


Unlock the ultimate value


When it comes to finding the best real estate agents out there, look no further than Fine & Country South Africa. Our outstanding service has been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards. Furthermore, our knowledge of the luxury property market within South Africa enables us to deliver the best results possible. Contact us today to unlock the ultimate real estate value.






Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »