Home Sale Tips To Attract The Right Buyers

Putting your home up for sale? These tips will help you attract the right buyers

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Selling one’s property is often more time-consuming and draining than many homeowners expect. Your main priority as a seller will be to make that home sale as quickly as possible, and not lose any money in the process. Achieving your asking price can be a challenge in a tough market – and this is evident by the number of listings that stay up a long time before anyone considers them. So, how do you display the distinction of your home in a way that sets it apart from the rest? Here at Fine & Country South Africa, our specialist knowledge of the upscale market internationally means we know precisely what it takes to make your property stand out.


Tip 1: Partner with the right real estate agency


Working with a real estate agency that only caters to average suburban properties is not likely to seal the deal on your home sale quickly. If you would like to sell your striking, unforgettable property, then you need an agency with an eye for the extraordinary. At Fine & Country South Africa, our team of experienced professionals and sophisticated marketing technologies will ensure that your home for sale attracts discerning buyers. We will help you accentuate the best your property has to offer and handle all the legal jargon involved too. We also offer free, no-obligation property valuations to help you price your house correctly.


Our multi-award-winning agency has in-depth knowledge of the local market, which means we can deliver the best results and returns when it comes to your home sale.


Tip 2: Make those first impressions count


Capturing the imaginations of the potential buyers who view your property is key here. This means you need to arrange the space in a way that promotes their ability to see themselves living there. Declutter and have the space thoroughly cleaned to ensure the architecture speaks for itself, and that the décor emphasises the best features of the property. Ensure that the living spaces are neat and that the outdoor areas and garden are well-kept. A freshly manicured lawn and a few colourful blooms go a long way in attracting buyers.


It is also vital to never underestimate the importance of great lighting. Trimming outside bushes that block light, opening the windows, and even finding brighter light bulbs will leave the space looking bright and cheery, which increases your chances of making the sale.


Remember that it might not be worth it to do a large renovation before making a home sale, as there is no guarantee you will get your money’s worth for the revamp. Rather, stick to small, affordable upgrades such as fresh paint on walls and replacing light fixtures and cabinet handles. Kitchens and bathrooms are a major selling point for prospective buyers, so accentuate these rooms by adding house plants, small items of décor, and subtle, pleasant scents such as aroma diffusers.


Tip 3: Depersonalise the property


Stepping into a house that feels as though it belongs to someone else may keep buyers at bay. It is essential to create space for the buyer to see themselves in the home, so removing personal items such as photos, keepsakes, and memorabilia is wise. Pets may also be off-putting to buyers, as the smell of pet food or the sight of fur in the house may leave property viewers with the idea that the residence is not hygienic. If possible, section the pets off in an area of the yard or house and ensure that no strong odours or animal hair linger anywhere.


Need more tips on selling your house? Why not partner with a phenomenal real estate agency guaranteed to offer you exceptional services? For more information on how we can help you with your home sale, be sure to get in touch with us today.




Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »