Investment Property Johannesburg | Luxury Property Investments

The risks and rewards of property investment in Johannesburg


A property purchase is always an investment, good or poor in nature, it must be said, depending on whether the buyer has done his or her homework or, alternatively and better yet, engaged the services of a qualified, experienced professional estate agent who has the requisite knowledge, such as Fine & Country South Africa. This is particularly relevant in a large city like Johannesburg, the economic hub of South Africa.


Medium- to long-term investment products


Nevertheless, whether the residential, commercial, corporate or industrial property is acquired purely for investment purposes or as a primary residential dwelling, it has a medium- to long-term investment value. If things go wrong or one has not bought wisely, the investment may go south, losing money by being valued at less than or the same as the price at which it was bought.


One may occasionally be very lucky by selling a recently acquired investment property at a substantial profit relatively shortly after buying it, but this is very rare; a property’s appreciation normally takes somewhat longer, rather than being a quick turnaround.


There are both some risks and super rewards attached to investment properties in Johannesburg, where there are numerous investment opportunities. Generally speaking, investing funds in property is a relative secure method of getting a good return on one’s money, but there are never any guarantees of success, which is why it’s wise to consult the experts at Fine & Country South Africa.


Spending money to make money


It has often been said that it takes money to make money, and this may be true, particularly in the high-end and luxury property market sector, the sector in which Fine & Country South Africa specialises. Although, like anyone else who is honest about future values, our professional agents cannot provide guarantees of huge returns on investment properties either.


Minimising potential risk factors


However, their specialised knowledge of high-value property, local market conditions and expectations, the geographical area in which each agent conducts business, and their professional approach and commitment do minimise potential risk factors that may face property investors.


Maximising marketing opportunities


In South Africa and particularly in Johannesburg, a number of investment properties are attractive to international investors, particularly now when currency exchange rates favour international deals. Conversely, many investment premises are already owned by global parties, who may want to sell their properties. Here again, Fine & Country South Africa offers outstanding local and international marketing opportunities.


Our international marketing network offers referrals and marketing initiatives throughout more than 300 offices and locations globally, thereby providing investment and other types of buyers and sellers of high-end properties with maximum and superior opportunities to achieve their goals and targets.


The right investment address


Park Lane in Mayfair, London, has long been one of the world’s most highly aspirational, sought-after addresses. This is precisely where you’ll find Fine & Country’s London showroom, right in the heart of this city’s renowned, super affluent London and international investment market place that attracts investment buyers and sellers from right across the globe.


The right estate agency


Not only do we possess the right address in London to attract the lucrative investment property buyers from far and wide. Our local agency, Fine & Country South Africa, has a strong presence and the right address in Johannesburg’s affluent business centres and suburbs, as well as in other parts of this country, because our business’s success lies in the affluent, luxury property sector.


Fine & Country South Africa is the right estate agency to help you minimise the risks and maximise your investment’s ultimate value and return.



















Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »