Property for Sale - Sell Your Property 2020 - Luxury Property for Sale

Is it a good idea to put your property up for sale in 2020?

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This year has delivered a set of challenges unlike anything we have ever experienced in our lifetime. The coronavirus pandemic has caused a great upheaval in the economic landscape and has forced us to reassess the way we do business. The real estate market specifically has been hit hard and had to recalibrate to adapt to the new environment. If you were considering putting your property up for sale this year, chances are that you might be having second thoughts, and that is completely understandable.


We have rounded up a couple of facts related to the current property market – especially relevant to properties for sale – to help ease your mind and make a decision that is right for you. Even though the market might seem like it is in turmoil right now, or at least in limbo, here are some of the leading reasons why it is a good time to put your property up for sale:


  • Buyers are eager


You might have heard people saying it is a buyer’s market right now. But remember, just because the market is favourable for buyers, it does not necessarily make it unfavourable for sellers. In fact, a favourable market for buyers tends to mean that there is an influx of interested parties, and that they are eager to find and seal a deal.


  • Lowest interest rate in years


There have already been three interest rate drops in the past six months, with the potential of even further rate cuts. This means that the repo rate – the figure that determines the lending rates available from banks – are now at a mere 3,75%. This is the lowest it has been in about 50 years. In fact, the South African property market has not seen interest rates this low since as far back as 1973. This means that buyers can now consider properties for sale that they might not have looked at before.


  • Appeal to international buyers


International buyers have always favoured South African residential properties, especially at the luxury end of the market, as these offered exceptional value for their money. And with the great weather, beautiful scenery, and vibrant culture here, who would not want to own a piece of this magnificent country? The recent drop in the value of the rand has made property here even more attractive. Favourable exchange rates mean more international buyers are looking at properties for sale in South Africa.


  • Innovative sales techniques suited for luxury properties


The lockdown regulations have required property owners to be more innovative in finding ways to market their properties for sale. In the digital age we live in, online marketing has proven to be key, which suits owners of luxury properties perfectly. You get to weed out those who simply want to view the property with no intention to buy, thus avoiding a stampede through your house on viewing day.


Focus on these features to attract interest


It is important to note that the lockdown period has caused buyers to look at properties differently. Suddenly, features that may have been secondary considerations before have now taken centre stage. If you want to attract attention to your property for sale, consider highlighting the following features:


  • Workspace at home – One of the lasting changes expected from the lockdown is more people working remotely. Highlight potential workspaces as a selling feature.


  • Space for family – Due to separation during lockdown, more families are looking for spaces that accommodate communal living.


  • Outdoor features – More time spent at home means a bigger demand for private outdoor spaces and features that facilitate home activities.


Partner with the right agent


If you have a luxury property for sale, get in touch with Fine & Country South Africa, the leading local estate agent focusing on the upper end of the market.




Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »