Real Estate Agents

A guide to choosing the ideal real estate agents to sell your property

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There is certainly no shortage of real estate agents out there. For many, it seems like an easy way to make money. You show a couple of properties to prospective buyers and collect your share when a property gets sold. The truth is that there is much more to it. Great real estate agents are knowledgeable and great communicators. They are masters at networking and marketing and know how to sell a product and close a deal.

If you are considering selling a luxury property and want to secure a successful and profitable sale, you need to engage with the best there is. Here are some questions to ask when looking for the best real estate agents with whom to partner for a smooth and successful sales process:

Are they established within the industry?

As with any professional skill, practice makes perfect. More often than not, an established agent will be better skilled at reading the market, finding qualified leads and buyers, and closing deals. They also tend to have the trust of the market, as well as a demonstrable track record that would give you an indication of their efficacy and success.

Are they suited to the specific market you are selling to?

Not all successful real estate agents have the same skill sets. The demands of different market segments can vary greatly. If you have a luxury property that you want to sell, it is important to engage with an agent that is familiar with this market segment. Luxury properties require a different approach to marketing and a network that connects with high-end buyers.

Do they know the area?

For best results, it is essential to partner with real estate agents who have in-depth knowledge of the area in which the property is situated. This enables the agent to answer any and all questions that a potential buyer may have. If they are accomplished, they will also be able to pick up on the needs of the buyer and highlight features of the area that will help convince the buyer to seal the deal.

Can they ensure global exposure for your property through their network?

When it comes to luxury property, buyers are often not local. For best results, you want to partner with someone who has a global footprint, or access to a global network for maximum exposure of your property to the right target market.

Do they have any professional industry awards to their name?

Industry awards are most often judged by peers, so real estate agents who boast awards are endorsed by others in the industry. In a highly competitive environment, this is a huge feather in the cap of an agent and a clear indication that they are respected and seen as a leader within their industry.

Do they have a unique marketing approach?

People buy as much into the location and lifestyle a property offers as they do the bricks and mortar. Look for an agent that offers sophisticated, intelligent, and creative marketing that provides the type of information buyers would never normally see with other agents. This is especially applicable to the luxury end of the real estate market.

Why you should partner with Fine & Country South Africa

When it comes to luxury properties, our real estate agents at Fine & Country South Africa offer very specialist national knowledge of this specific market to ensure that you receive the very best service. Our multi-award-winning marketing approach has been recognised by the industry year after year, and our global footprint makes us a sought-after partner for buyers and sellers alike.

If you are looking for the ideal real estate agents who have the skills to help you sell your luxury property, get in touch with the team at Fine & Country South Africa today.

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