Real Estate - steps choosing top Real Estate agency in SA

Key steps for choosing a top real estate agency in South Africa

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Whether you are selling or renting out a property – or if you are looking for a home to rent or buy – real estate can get complicated and frustrating. Every choice you make will impact you financially, and having professional assistance along the way to guide you is invaluable. A reputable real estate agency, particularly for those selling or letting luxury homes, is a great way to get the right kind of people interested and professionally facilitate the mediation and negotiations process. In other words, the hassle is handled for you. If you are seeking a real estate agency that won’t let you down, then understanding what to look for is crucial.


Find an agency that emphasises world-class marketing


Anyone can list their own property online or in a newspaper, but this is much more of a challenge for luxury properties. Buyers and tenants seeking homes in affluent areas do not often frequent mainstream listing sites, and usually seek assistance from real estate agents who specialise in the luxury property market, such as our team at Fine & Country South Africa. We understand that marketing is essential in providing buyers and renters with the information that is relevant to their search. Our unique and innovative marketing strategies not only attract the right people, but they reduce your chances of falling victim to scams and time-wasters. Our listings have a reputation for opulence, exclusivity, and high-style distinction, which means buyers and renters who partner with us are serious about finding the right property.


Mitigating risks when selling or leasing


We at Fine & Country South Africa take the necessary steps to keep up with market trends and maintain our in-depth understanding of what our clients are seeking. We are not just able to streamline the buying, selling, or renting process, we help to mitigate risks. We prioritise integrity and open communication, and our clients can rely on us to provide them with information on changes in the market, investment analyses, and which options are most and least advantageous in the current economic climate. Partnering with a clued-up realtor means that people can make informed decisions that yield superb results and high returns.


Ticking all the right boxes


When approaching a real estate agency, there are a few important aspects that one must explore before deciding whether they will offer you the tailored services you are seeking. Some factors to consider include:


  • How familiar the agency is with the area in which you are selling, buying, or renting
  • Their knowledge of the market and current trends
  • Their reputation within the industry
  • How openly and honestly they communicate with you and answer your questions
  • Whether they have experience dealing with your specific needs
  • How well they negotiate, adapt to, and solve problems that arise
  • Whether you feel heard and that your preferences and concerns are taken into account
  • The kinds of properties they market, and how these properties are marketed


A seamless estate agency experience


The ideal find is a real estate agency that meets the above requirements, offers you an up-front and transparent quote, and displays proficient, independent expertise. Our multi-award-winning real estate agency is a preferred service provider in South Africa because we go the extra mile to exceed client expectations and offer support and sound advice during every phase of a property transaction. We also have advanced marketing technologies at our command, which gives you the upper hand in finding the home you desire or selling your property.


With over 300 locations across the world, we use our global exposure to the international marketplace to help inform our local expertise. An international network means that whether you wish to buy, sell, or rent within South Africa or overseas, we can assist you. For bespoke services and sophisticated technologies that put your needs first, contact us today.




Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »