Tips for Entering Luxury Home Market | Fine & Country SA

Remember these 5 things when entering the market for luxury homes

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Buying a new home is a huge investment in terms of money and commitment. It takes time to find the right property at the right price. To help you approach this potentially daunting task and make sure you do not rush your decision, here are some tips when looking for your ideal house among all the wonderful luxury homes available in South Africa:


  1. Try to spot the faults. In an ideal world, your dream property has no faults whatsoever. Realistically, however, even luxury homes might have some areas that require attention. A seller would try to make a house seem as attractive as possible and draw attention away from less appealing features. Pay close attention to freshly painted areas, don’t be afraid to open cupboards, and remember to check the outside of the house, as well as the roof. Flaws in luxury homes, if easy to fix, are not necessarily deal-breakers; in fact, they can even be used favourably during the negotiation phase.


  1. How is the neighbourhood? When it comes to luxury homes, it is not only the property itself, but also the location and surroundings that determine its true value. It can be tempting to fall in love with a charming property that seduces you with its style, but take a step back and compare it to the properties around it. Are they of similar quality or does the property stand out like a sore thumb? And how does the price compare to other, similar luxury homes in the area? This might be an indication that the asking price is a good deal or leaves room for negotiation.


  1. Remember, luxury is all about you. The splendour and convenience of a property are locked up in that which truly matters to you. What one person finds luxurious, another finds inconsequential. What is it that truly matters to you and would add value to your life? Obviously, you are looking at luxury homes that offer a certain amount of style and comfort, but what is of highest importance to you? Is it the location? The proximity to top schools, your place of work, or your social life? Is space the ultimate luxury to you? Or is it the extras, like the swimming pool, the private sauna, the views, or the state-of-the-art kitchen?


  1. How tech-ready is the property? Whether you are a tech expert or not, we live in the age of technology and the convenience and comfort it adds to our lives are undeniable. The requirement for connectivity in our daily lives demands the availability of a fibre-optic Internet connection. As not all suburbs have it yet, remember to check whether the luxury homes you are viewing are connected this way. Also consider other technology additions that add value to your property and your life, such as solar panels for generating energy (very useful, given the disruption caused by load shedding in South Africa), sensor technology and a security alarm for increased safety, and a smart thermostat for interior climate control.


  1. Partner with a reputable estate agent. Finding the property that perfectly meets all your requirements can be a time-consuming and tedious task when attempted alone. Partner with a reputable estate agent that specialises in luxury homes, can listen to your requirements, and will source suitable properties in the right location and at the right price for you. A professional partner such as Fine & Country South Africa has the necessary knowledge about the various areas in South Africa’s affluent neighbourhoods, as well as the experience to navigate the process smoothly and professionally to ensure it is hassle-free for you.


Contact us now to talk about your property requirements.





Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

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Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

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We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


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We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »