Luxury Apartments in Johannesburg - Modern Luxury Apartments

What buyers look for in luxury apartments in Johannesburg

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The City of Gold; the jewel in the crown of Africa; the most powerful commercial hub on the continent… this is Johannesburg. And it does not get better than this when it comes to luxury apartment living in Africa.


This vibrant city has something for everyone. It is a melting pot of cultures, a creative powerhouse, and an old soul with a young spirit. It is where things happen.


It should also then come as no surprise that this is where everyone wants to be. Demand for property in the Johannesburg area is continuously on the increase, with luxury apartments being one of the most popular segments of the market.


With a number of new developments that include luxury apartments hitting the Johannesburg property market every year, how do you decide on the best option in terms of value, enjoyment, and quality of life? Here are some of the considerations and most sought-after features among buyers of luxury apartments in Johannesburg:


A modern definition of luxury


Quality finishes and a certain sense of style will also be an indicator of luxury. But times change, and so does what is considered opulent. Today, a true sign of luxury is spaciousness. Clean, open spaces with modern finishes that allow for an uncluttered living experience is highly valued. This is reflected in the choice of new buyers looking for luxury apartments in the Johannesburg area.


What is in close proximity


It is all about convenience. While the city has it all – from financial hubs to live entertainment, nature, world-class shopping, and fine dining – where you choose to live will influence your entire experience. Are you looking for a highflyer lifestyle in the heart of Sandton, Africa’s richest square mile? Do you prefer the cultural energy of the Maboneng Precinct? Or do you want the sweeping views and affluence of Westcliff? There is enough on offer for you to enjoy the lifestyle you dream of.


Staying connected


As with any major urban centre in the world, traffic is a fact of life that needs to be taken into consideration. The most popular developments can usually be found in areas with quick and easy access to the highways and main roads that connect different zones. The Gautrain speed transport system has also had a huge influence on the location of new developments.


Parking is a premium feature


On the topic of mobility, car owners should also consider the availability of secure parking. Not all of the more established developments offer integrated parking solutions, and other avenues may have to be explored. On the other hand, new developments often include parking facilities.


Security as standard


Any luxury apartment development anywhere should boast up-to-date security features. This is a non-negotiable yet should never be taken for granted. A variety of security measures exist, ranging from access control to security guards. Buyers should confirm that they are comfortable with the level of security of a development before they make a purchase.


“Work from home” potential


One of the fastest growing requirements from home buyers is that their desired living space must include suitable conditions that support working from home. As the work landscape changes, the most popular apartments in Johannesburg will include features, such as a spacious work area, good-quality lighting, and excellent connectivity.


To help you find the perfect spot that matches your lifestyle, partner with the experts in luxury property – Fine & Country South Africa. We combine sophisticated marketing technologies with an experienced team of estate agents who are highly knowledgeable and know the local market inside out, in order to ensure we deliver quality service to you. If you are looking for the best luxury apartments in Johannesburg, talk to us.





Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

Our International Network

Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe


We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.


Media Centre

MEDIA CENTRE Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.


Fine & Country Foreign Exchange

We have partnered with IFX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »