Marketing your home during the Christmas season

Marketing your home during the Christmas season

As Christmas fast approaches, you just might be beginning to get into the festive spirit. Besides Christmas shopping, for anyone selling their home there are a few other things to think about and organise. Christmas, perhaps surprisingly, is a great time to launch your home to the market. The Times reports that sellers who come on to the market in December are 6% more likely to sell their property above the asking price.

 

Many people are together with family and have time to chat about their next life steps, including moving home. Added to which, for anyone not working over Christmas, there may be spare time to browse the property portals and dream of what they would like to do. Last year Rightmove recorded 51million visits between Boxing Day and New Year. If you are serious about selling in 2022 then capturing the imagination of the potential buyers over the Christmas break is a fantastic opportunity. You may find yourself with an exciting new adventure ahead by the Spring. 

 

We’ve put together some of our top tips to help you draw in anyone browsing the property marketing sites instead of watching reruns of the old Bond movies so that you can achieve the best possible price in the quickest possible time. 

 

1. Keep the Christmas decorations minimal

If you have interested potential buyers wanting to view your home while you have the decorations up they won’t want to see bright green and red garlands swamping the room. Think about keeping decorations to a minimum to avoid overshadowing the features and potential of your house. There are some stylish decorations available to buy at many high street stores which will fit in well with your current décor. Neutral candles and foliage wreaths work really well. 

 

Chose your pine Christmas tree carefully

 

2. Think about your tree choice

Real trees are a great option if you are wanting a Christmas tree. Their natural scent is fresh and clean, however, you will need to keep on top of the loose pine needles which can look messy when they begin to fall. When decorating the tree, don’t overuse bright coloured decorations, stick to a theme and keep it neutral. Less is more when it comes to tree decorating! Wrapping up gifts in a similar colour of paper helps to tie in the whole look.

 

3. Choose warm fairy lights

Warm coloured fairy lights will create a cosy atmosphere and set the tone. Bright white lights on the other hand can be quite harsh to the eye. As you are selling your home in winter it is likely to be dark outside so use lots of lamps to create pockets of light around the house and to highlight certain features. We would suggest avoiding filling your garden with brightly lit snowman or reindeer decorations. 

 

Warm Christmas fairy lights feel welcoming

 

4. Tidy away anything not needed

During the Christmas period viewers will expect to an extent to see Christmas clutter but where possible keep unnecessary items out of sight. Keep on top of the tidying and the washing up pile. You will likely have more hands available to help so give family members tasks to help you. Even getting your children to make their bed in the morning is a big help if you get a viewing call. 

 

We know from previous years’ statistics that Rightmove experiences a high demand during the Christmas period. Make sure your property is prepared and market ready. Once Christmas Day is over and the leftovers are eaten, people are looking ahead into the new year and may be serious about buying. Speak with your agent to ensure you know when their closed periods will be and how they will deal with enquiries during that time if it is likely to be busy. You never know, you may also be looking for something to buy! 

 

Contact us 

If you would like to speak to our interior Staging & Styling team to help you design your home for Christmas, or get your home at its best before going to market over the festive period, please contact Fine & Country Property Staging today.

 

                

 

30th Nov 2021

More from Fine & Country

Island Investments
On Thursday 11th August 2022, our property expert and Head of International Sales for Mauritius, Anna Swiecka, visited the Fine & Countr...
Read more >>
19th Aug 2022
Top 10 Amazing Apartments from Around the World
There are many benefits to apartment-living. Whether you purchase a penthouse with spectacular views, or accommodation in a condominium, you...
Read more >>
9th Aug 2022
National Property Market Report: August 2022
Key statistics Summer Sense The race to be the UK’s next Prime Minister is hotting up, while there are signs that the economic pre...
Read more >>
9th Aug 2022

FINE & COUNTRY LIFESTYLE

DISCOVER MORE ABOUT FINE & COUNTRY

NATIONAL MARKET REPORTS


Looking at selling, buying, investing or just interested in the prime property market? Read our latest edition of the National Housing Market Update.

Discover more »

homepage_asset_hd
179765182_10158573756103167_6145792958173984364_n

SELLING YOUR PROPERTY


Selling your home is one of the most important decisions you make; your home is both a financial and emotional investment. Find out how we can help »

TAKE THEIR WORD FOR IT


An overwhelming majority of those who had used Fine & Country would recommend our services to a family member or friend, according to our most recent survey taken by members of the public.

To achieve 99.48% positive feedback is a privilege and we will endeavour to maintain this result. We are dedicated to offering the best possible services to every customer, whether buyer or seller, from beginning to end.

facebook-post_1200x628_v3
office_window

INDEPENDENT EXPERTISE


Every Fine & Country agent is a highly proficient and professional independent estate agent, operating to strict codes of conduct and dedicated to you. They will assist, advise and inform you through each stage of the property transaction.

GLOBAL EXPOSURE


With offices in over 300 locations worldwide we combine the widespread exposure of the international marketplace with national marketing campaigns and local expertise and knowledge of carefully selected independent property professionals.

staff
magazine

UNIQUE MARKETING APPROACH


People buy as much into lifestyle of a property and its location as they do the bricks and mortar. We utilize sophisticated, intelligent and creative marketing that provides the type of information buyers would never normally see with other agents.

PARK LANE OFFICE


Access the lucrative London and international investor market from our prestigious Park Lane showrooms at 121 Park Lane, Mayfair. Our showrooms in London are amongst the very best placed in Europe, attracting clients from all over the world.

MULTI-AWARD WINNING


Our consistent efforts to offer innovative marketing combined with a high level of service have been recognised by the industry for an astounding fifth year in a row, winning Best International Real Estate Agency Marketing at the International Residential Property Awards.

awards_stone
Independent customer reviews



Fine & Country

4.85 out of 5 - based on 1986 customer reviews



Estate Agent and Letting Agent Reviews

OVER 300 LOCATIONS WORLDWIDE

Our International Network


Connecting offices on over 300 locations worldwide, our referral system combines local knowledge and expertise with an international network to find the right buyer for you wherever they are, at the same time as finding you your ideal next move

Our International Websites

United KingdomFranceHungaryGermanySpainPortugalMauritiusThailandNamibiaNigeriaSouth AfricaAustraliaZimbabwe

SOCIAL MEDIA

We interact with customers on the main social media channels including Facebook, Twitter, YouTube, LinkedIn and Pinterest, giving each property maximum online exposure.

 

FINE & COUNTRY SERVICES

FINE & COUNTRY
INTERIOR DESIGN


Access Fine & Country Interior Design to put your property ahead and make it stand out. With expert advice from some of London’s best stylists and designers we will make sure it makes a statement. Or if you’re purchasing with us, let F&C ID help make your new house feel like home by helping you find the very best specialists and designers for property refurbishment. Find out more »

development_image1
ifx_3s

FINE & COUNTRY
FOREIGN EXCHANGE


We have partnered with Rational FX, one of the world’s leading foreign exchange specialists to provide private and tailored currency services for all of our clients buying and selling luxury property around the world. Find out how we can help »

BUYING AGENT SERVICE


We understand that your time is precious, so save the time, money and stress of searching for a property with a buying agent. Also giving you access to off-market and discreetly marketed properties.

adobestock_297199643_hd
media_thumb_crop

MEDIA CENTRE


Our internal Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for our properties in national and local media.

FINE & COUNTRY PUBLICATIONS

THE FINE & COUNTRY FOUNDATION


The Fine & Country Foundation is dedicated to supporting and funding homeless causes in the UK and overseas. Fine & Country offices organise a range of fundraising events for you to get involved in and/ or support. Find out more about our work here. Read more »

*Please, note: for security reasons, the maps on this website do not provide the exact location of the property and they are provided solely as an indication of area.